Will Reading More Lead To More Sales?

” Men should be judged, not by the tone of their skin, the gods they serve, the vintage that they drink, nor by the way they fight, or love or sin, but by the quality of the thoughts they think. ”

This poem was written by an English poet, Laurence Hope. It’s been said she was a strange and unhappy young woman. She lived in India and died by her own hand when she was young.

You’re wondering why I would use such a person and such a poem to write about selling, but I found that this poem is exactly the reason why some salespeople never become successful.

Their thoughts aren’t the right quality of thoughts.

I have noticed over the last couple of decades that fewer people, therefore fewer salespeople read enough material that helps them with their craft or enhances their growth as a person.

Without exception, over the last 15 years especially, I have noticed that the salespeople who read about selling, read newspapers, magazines and books of all types are more successful than those who don’t.

Salespeople who read more, sell more. Period.

Why ? Because the quality of their thoughts improves.

What do you need to read ? Anything except comic books will help.

Business magazines, newspapers, current events magazines, motivational books, self-help books, etc.

Become an all-around reader and you’ll become an all-around thinker.

Become an all-around thinker and you’ll become a better salesperson.

Selling is a mental process. The best minds will do the best jobs.

Guaranteed.