Mediocrity Is A Sin
” The only sin is mediocrity. “
As best as I can determine, that quote is attributed to the late Martha Graham, the founder of the Martha Graham Dance Company.
I hate settlin’. I won’t do it.
I see way too many businesses settlin’ for less than best, in relation to how they market their products.
I see them not using blogs and/or bloggers as well as they should.
I see websites that just absolutely stink up the joint.
I see sales taking a backseat to flashy, funky and (customer) friendly.
Sure, I get contacted several times per week by people wanting me to review their book, but I can only read so many books per month, let alone per week.
I just went to another golf related website that was all flash, photos and whirlygigs, with no content at all.
How in the world do they even hope to rank well for their keywords or come up higher than page 35 in the search engines ?
Want to know who comes up on page 1 ?
Sites that sell those products, basically as affiliates.
Blogs that write posts about those products and services.
I recently had a year-old post get 347 hits in one day after Zach Johnson won The Masters using a SeeMore putter.
For zero cost.
That’s what you should … could, be paying for visitors if you’d just create a nice, clean, content-filled website instead of one with 33 transitions from one .jpg to another .jpg.
Sales, selling, getting product out the door. That’s what makes all the money that they waste on ad campaigns and websites that were done to win awards … for the ad company or web designer !
If you’re tired of your website not ranking for the keywords that you think you should own, give a sales-minded blogger a call and spend some money on a salesman for a change … instead of making an ad company rich and famous.
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2 Responses to “Mediocrity Is A Sin”
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Mike:
This is a terrific post. I am with you on the blogging point. The Internet is an ever changing marketing tool. Why any business owner would not take advantage of this low cost tool is a mystery to me.
My firm specializes in the bed and breakfast industry. We created one of the most active B&B state association blogs in the country. It is located at http://iabedandbreakfast.com/blog
It took close to a year to get innkeepers trained in its use, but today many of them post daily. They still have much to learn, but they are engaged and now have a desire to use it.
Thanks for your terse, but valuable post.
Amelia Painter
General Manager
TotalWebDesigner.com
Hi Amelia,
We lived in Webster City for about a year while I helped Frigidaire in their lab.
Nice area.
Nice blog.
Oh yeah, terse is my middle name
Thanks for stoppin’ by !