Go BIG … Or Don’t Go At All

Thru Glenn Ross over at Customer Service Experience, I just read, for the first time, a blog written by Sara Cantor - The Curious Shopper.

It’s premise is to outline and define why some stores work and some don’t. Great idea, great reading, great insight from Sara.

As someone who spends time in hotels, I can tell you I’ve never seen such a great idea as the one from Holiday Inn. I actually saw the board at a Louisville hotel one time when I picked up a business dinner guest.

I didn’t think much of it, at the time, as I didn’t spend as many days away as I do now.

I can also say I’m terribly disappointed in the promo from Marriot. That’s incredibly cheesy and cheap.

The worst part is you know that Marriot knows what Holiday Inn is doing and still doesn’t match their ingenuity or their effort.

That spells lack of caring, lack of love, lack of direction from management, and last but not least, lack of pride.

If you’ll knowingly let your competition outdo you with something as simple as that, you’re really not much of a competitor … are you ?

If you’re going to be a player, you’ve got to play.

If you can’t run with the big dawgs, stay on the porch.

Either go big, or don’t go at all.

Lukewarm companies are worse than a cold company.

If you didn’t even try that kind of campaign, say like most discount motels, nobody would blame you. But if your last name is Marriot or Hilton and you don’t match that campaign with your own campaign that’s at least equal to, if not better than, then you are not very interested in your image, in my simple opinion. And you know I like simple.

What can your company do today to make your customers feel special, loved, appreciated and best of all, like you showered, shaved and put on some Victoria’s Secret for them ?

PS - Image above courtesy some really brave BMXers.

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